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On the final day of my first year-long coaching program, the name of my business popped into my head.

The double helix – abstracted in the logo’s tree trunk – represents the simultaneous process of learning and unlearning that happens in coaching, as we let go of old habits to welcome new ones.

The double helix is also the shape of DNA, which encodes all life and growth. Learning is my source of growth and life.

The tree represents rootedness and flexibility, branching out and reaching for the sunlight.

What I want most for my clients is an experience of learning and reach, inward and outward.

Oh, and the tree also represents my own roots: my maiden name was “Baum,” the German word for tree.

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